Welch’s Frozen, a licensed entity of Sunny Sky Products, LLC.
Family-farmer owned since 1869, Welch’s is known for its grape juices, jams, and jellies. Loved by kids and adults alike, the iconic brand prides themselves on quality grape products for a difference you can taste.
With direction from the client, I helped conceive a brand identity that was colorful, fun, and fresh. By incorporating illustrations, I added custom design elements specifically tailored to each flavor. I incorporated taglines and slogans for the product, which was a great opportunity to infuse personality into the brand and bring the concept full-circle.